KLM recently announced that passengers can now use WeChat Pay for bookings made on WeChat or on KLM.com.
KLM is the first airline outside of China to accept WeChat payments for airfare bookings and ancillary fees. Once a traveler booked a ticket on KLM.com and chooses WeChat as the preferred payment option, a QR code appears on screen where users can scan to process the mobile payment on WeChat Pay; this provides a more efficient and convenient booking experience for travelers.
WeChat is the top social media platform in Mainland China, with over 963 million monthly active users, of which 600 million have enabled the payment function. WeChat Pay currently accounts for over 40% of all mobile transactions, and is available to all users who have a Chinese bank account.
KLM first launched on WeChat in 2014, where customer service, brand content and commercial offers are offered. In May 2017, KLM extended its services to include booking confirmation, check-in notifications, boarding passes and flight status updates via WeChat. The airline reports that the social media account receives over 8,000 servicing enquiries a week, primarily in simplified Chinese.